2013年美国马里兰州将开启网售彩票里程

　　美国马里兰州彩票局主任斯蒂芬·马蒂诺说，彩票机构希望在网络售彩开始后，彩票销售能带来更多的收入，彩票可以更大范围地被彩民接触到，并且有更多的彩民来玩彩票。

　　彩票机构看好网售前景

　　去年12月，美国司法部管辖下的法律顾问办公室公开的当年9月份一份文件披露，助理司法部长塞兹在该文件中指出，国会在1961年通过的《电信法案》明确写有禁止通过通讯网络对体育活动或比赛投注的条文，法案本意只是为了禁止赛马等体育博彩，而不是限制各州利用互联网销售彩票。该文件一公开，立即被美国各州认为是网络售彩解禁的信号。

　　在1月31日举行的彩票机构预算听证会上，马蒂诺向与会的参议院预算和税收小组委员会讲述说，马里兰州网上销售计划将在12个月内开始实施。根据财务预算，彩票局预测，在2013年实行网络售彩后，网络可以为马里兰州彩票带来220万美元的额外收入，“这是我们要走的方向，这也是社会发展的方向。”

　　网售不影响实体店销量

　　马蒂诺说，马里兰州是在线彩票销售的黄金市场。据统计，马里兰州有82%的居民经常使用互联网，比全美平均水平高许多。数据显示，去年马里兰州只有一半的居民玩彩票，而在邻近的州，有约70%的居民买彩票。造成这一问题的关键是，许多马里兰州居民不懂彩票的玩法，又不想去彩票店向销售员询问如何玩彩票。

　　马蒂诺坚信，网络售彩并不会影响彩票实体店的销量。他说，目前85%的彩民对他们常用的购买方式和实体店的销售非常满意。而且调研显示，在网络售彩的同时，实体店的销量也会增加，可能是因为网售后有更多的人开始玩彩票。

　　译文

　　Maryland Lottery Director Stephen Martino said the lottery after the start of the network sale of color, lottery sales can bring more revenue, lottery can be a greater range of Lottery exposed to, and the Lottery play the lottery.

　　Lottery optimistic about the prospects for net sales

　　In December last year, under the jurisdiction of the U.S. Department of Justice Office of Legal Counsel made ??public in September of that year a paper disclosure, Saiz, assistant attorney general in the file that the Congress in 1961 passed the Telecommunications Act explicitly written to prohibit through communication network in sports betting provisions, the bill intended only to prohibit horse racing and other sports betting, rather than restrict state use of the Internet sales of lottery. The file is an open, immediately states that the signal of the network sale of color to lift the embargo.

　　In the lottery budget hearing held on January 31, Martino told his audience of the Senate Budget and Tax Subcommittee about that, Maryland online marketing plan will be implemented in 12 months. Financial budget, Lottery Bureau predicts that in 2013 the implementation of the network after the sale of color, the network can bring additional revenue of $ 2.2 million for the Maryland Lottery, "This is the direction we go, This is also the direction of social development."

　　Net sales do not affect the sales of the store

　　Martino, Maryland online lottery sales, the gold market. According to statistics, Maryland, 82 percent of the residents often use the Internet, much higher than the national average. The data show that Maryland last year, only half of the residents play the lottery, and about 70% of the residents in neighboring states to buy lottery tickets. The key to this question, many Maryland residents do not know the lottery play and do not want to go to the lottery shop salesman asked how to play the lottery.

　　Martino firmly believe that the network sale of color does not affect lottery sales in stores. He said 85 percent of Lottery sales they purchase and the store is very satisfied. And research shows that the sale of color in the network at the same time, the store's sales will increase, possibly because of the net after-sales have more people play the lottery.