关于中国内地，香港和澳门的彩票和有组织的赌博活动的市场分析报

　　赌博在中国实际上是一种全国性的消遣。尽管事实上很少奖券存在，几乎没有其他赌博合法化是允许的,但有迹象表明,这个市场将增长和繁荣。

　　事实上,彩票的形式,现在称为基诺,第一场比赛发生在中国3000年前建设长城的时候。彩票在中国历史上最早记载可追溯到唐代而奖券继续零星发生，直到1886年，当时的中国政府决定，彩票类似抢劫和卖淫，并禁止了他们。然而在各通商口岸仍然有小规模的赌场在经营赌博。

　　澳门成功的吸引了大量的内地人去他们的赌场就证明了有潜在的赌博市场。中国人也跑遍东南亚（如泰国和缅甸）和前往欧洲和美国的赌场。

　　其次，投资于股票和股份的令人难以置信的摄取是另一个指标。现在大多数分析家认为，中国广大市民的股票交易其实是一种合法性的赌博。

　　此外,政府可以看到从许可赌博经营者和收集的税收收入门票等各种社会和体育运动中看到潜在的收益。此外,在很大程度上是一种朝向市场现的理想模式,让消费者的现金循环为流通现金的经济。

　　最后，政府对彩票和赌博在中国举办的未来战略仍不清楚。然而，已有来自北京的暗示，它正在考虑开放市场，允许有些彩票以及赛马和赌场的存在的可能。彩票管理已正式移交到国家财政部和国务院，并且呼吁作出更大的努力来发展彩票。

　　这种访问亚洲市场研究报告涵盖了在中国内地彩票的新兴市场，该报告涵盖了主要的彩票经营及监管机构和省组委会。

　　该报告包含3种国营的彩票，第一种是是传统的类型，涉及到一个预先印制的数量，每张票上发出一个固定数量的票。这个奖是预先设定的最后通过布告和电视节目公开。这种形式的彩票，采用统一印刷，数字代码和一个固定的销售点来出售。

　　第二类是彩票的形式，让买家当场知道结果。这是在中国增长得最快的形式，符合中国人“即时双赢”的性质。这些彩票通常得到大规模的销售和广告促销的支持

　　第三种是在网上销售的彩票，这是最近中国最流行的形式，是否中奖是由所买的彩票是否吻合买家的所投的数字决定的。

　　该报告还着眼于在澳门和体育博彩（主要是马）在香港的赌博业。

　　译文：

　　Lotteries and Organised Gambling in China, Hong Kong and Macau: Market Analysis

　　Gambling in China is effectively a national pastime. Despite the fact that few lotteries exist and virtually no other legalised gambling is permitted there are indications that the market will grow and flourish.

　　Indeed, lotteries, in the form of what is now called Keno, was first played in China 3,000 years ago to fund the building of the Great Wall. The first recorded lottery in Chinese history dates back to the Tang Dynasty and lotteries continued to occur sporadically until 1886 when the Chinese government decided that lotteries where a similar to robbery and prostitution and banned them. However, gambling continued throughout the country on a small scale and casinos flourished in the Treaty Ports and the International Settlement of Shanghai.

　　The success of Macau in attracting large numbers of Mainland Chinese to its casinos is one piece of evidence of the potential market. Chinese are also visiting casinos throughout Southeast Asia (destinations such as Thailand and Burma) and on trips to Europe and the USA.

　　Secondly, the incredible uptake of investing in stocks and shares is another indicator. Most analysts now consider that the Chinese general public’s adoption of share dealing is effectively a form of legalised gambling.

　　Additionally, the government can see the potential revenue windfalls from additional organised gambling in terms of licensing operators and collecting tax revenues from ticket sales for various social and sporting causes. Furthermore, in a largely cash orientated market it is an ideal form of parting consumers from their cash and allow for greater circulation of cash in the economy.

　　Finally, the government’s future strategy for lotteries and organised gambling in China remains unclear. However, there have been intimations from Beijing that it is considering liberalising the market somewhat to permit additional lotteries as well as the possibility of horse racing and casinos. The administration of lotteries has been officially handed over to the State Ministry of Finance and the State Council has called for greater efforts to develop lotteries.

　　This Access Asia China Contact market research report covers the emerging market for lotteries in Mainland China. The report covers the major lotteries in operation throughout the country, their governing bodies and provincial organising committees.

　　This report covers the three types of lottery currently operating in China. The first is the traditional type that involves issuing a fixed number of tickets with a pre-printed number on each ticket. The prize is pre-set and the winners are made public later via noticeboards and TV shows. This form of lottery utilises uniform printing, code numbers and a fixed number of sales points.

　　The second type are the form of lottery where buyers know the result on the spot. This is the fastest growing form of lottery in China due to its ‘instant win’ nature. These lotteries are normally supported by large-scale sales and advertising promotions.

　　The third type of lottery is the sale of computer-linked lottery tickets. This is the most recent form of lottery in China. With this form of lottery, tickets are sold and winning the lottery is decided by whether the buyers’ numbers coincide with those drawn by lot.

　　The report also looks at the more organised gambling industry in Macau and sports betting (primarily on horses) in Hong Kong.